For local businesses, sponsorship can be more than putting a logo on a sign or getting a mention at an event. It can tell people who you are, what you value and the kind of community you want to help build.

That’s especially true when the event you’re supporting is designed to help other businesses grow.

If it feels like there are a lot more people living, working and driving around Jackson County these days, the latest numbers confirm it.

Jackson County's population has grown by more than 30% in just five years, making it one of the fastest-growing counties in the country and highlighting the dramatic transformation taking place along the I-85 corridor.

Thousands of people drive through Braselton every day, but it's easy to forget that tucked just outside of town is a motorsports destination known by racing fans across the country and around the world.

This weekend will offer another reminder.

When a business considers participating in a local event, it’s easy to look at the decision in simple terms:

What does the booth cost, and what will I get from it?

That’s a reasonable question. But it may not be the most important one.

Six Jackson County schools received bomb threats early Friday morning, forcing the district to cancel classes for the day while law enforcement searched the affected campuses.

Think about the businesses you use regularly.

The restaurant you recommend to friends. The contractor you call when something breaks. The insurance agent whose name immediately comes to mind. The shop you visit when you need a gift.

Braselton is getting a growing college presence as Free Chapel moves forward with plans to establish a permanent home for Free Chapel College at its Braselton campus.

One of the biggest international events on Braselton's annual calendar is just around the corner, and for the first time, the Town of Braselton is launching Braselton Race Fest 2026, a new community celebration designed to kick off one of the year's most anticipated racing weekends by bringing residents, visitors and motorsports enthusiasts together in the heart of downtown.

Ask a successful business owner where their biggest opportunity came from, and chances are it wasn't from an online ad or a perfectly timed social media post.

If you're looking for a fun night out that's less than an hour from Braselton, the Atlanta Gladiators have announced a lineup of promotions designed to make every trip to the rink a little different this season.

The Leather & Lace Business Expo was created with a different purpose - one that focuses on strengthening the local business community while creating meaningful connections between businesses, residents, and organizations throughout Northeast Georgia.

Patients visiting the Emergency Department at Northeast Georgia Medical Center (NGMC) Braselton will now have access to a significantly larger facility designed to serve the area's rapidly growing population.

If you've ever complained about losing an hour of sleep in the spring or wondered why we still change our clocks twice a year, there could be good news on the horizon.

A confirmed case of rabies in Gwinnett County is serving as an important reminder for pet owners to remain vigilant this summer.

Health officials say a raccoon found near Tree View Drive in the Snellville area tested positive for rabies after being involved in an incident with three dogs on July 8. As a precaution, the three dogs are currently undergoing veterinary evaluation and rabies post-exposure treatment

Federal investigators are urging anyone who may have been secretly recorded in public restrooms or at high school athletic events across North Georgia to come forward.

The FBI reports that hidden-camera videos were discovered from restrooms and sporting venues in Gwinnett, Jackson, and Oconee counties between February 2024 and March 2026.

The future of downtown Braselton’s iconic 1904 Building is set to be shaped.

During the latest Braselton Urban Redevelopment Agency meeting, members discussed new possibilities for the landmark space, emphasizing the need to gather community feedback before considering any major changes.

The 1904 Building, once the original Braselton Brothers Store, reopened in 2022 after extensive renovations and now hosts retailers, dining, and offices.

A suburban town of Atlanta is grappling with the impact of a massive QTS data center, after revelations that nearly 30 million gallons of water were used during construction, even as drought restrictions affected much of the state.

Braselton and the surrounding area are rolling out an exciting blend of brunches, interactive experiences, festivals, and unique outings for Mother’s Day this year.

Whether your mom enjoys mimosas, creative workshops, fairy gardens, sweet strawberries, or elegant dining, local businesses have curated special events sure to make her feel appreciated.

Many believe achieving big goals comes down to more willpower and self-discipline.

But often, the real game changer is community.

The support of people who encourage, challenge, and believe in you can make all the difference.

Braselton is buzzing with excitement as local football star Caleb Downs heads into the NFL Draft, set to begin Thursday, April 23.

April 15 is Tax Day, but Braselton-area businesses are turning stress into savings with a lineup of special deals and freebies.

The new Buc-ee’s is set to open in March 2027, drawing visitors from Atlanta, Macon, and beyond, and promising a major economic boost by creating hundreds of local jobs with solid benefits.

Most people barely think twice about their beds, viewing them as background comforts after hectic days.

Yet for some families in our community, a bed has marked the beginning of something far more profound.

Braselton is buzzing with excitement as rumors swirl about a possible new Buc-ee’s location heading to town.

The Texas-based travel center giant, beloved for sparkling restrooms, endless snack aisles, and a famously grinning beaver mascot, is reportedly eyeing Braselton for its next mega-stop.

Georgia is moving closer to ending the twice-yearly time change, a shift that could reshape daily routines in Braselton.

The Georgia Senate overwhelmingly passed the Georgia Sunshine Protection Act (House Bill 154), pushing a proposal that would move the state to the Atlantic time zone and establish one consistent time year-round.

Inviting an unfamiliar nurse into the home can feel unsettling for many families, especially when caring for those who are vulnerable.  

Keli Fountain, founder of Southern Serenity Concierge & Wellness, sees this hesitation firsthand while serving Braselton and nearby communities.  

Most imagine the start of an event as the toast, the music, or that first bite.

But for hosts in Braselton, the real beginning is the quiet moment when the first guests appear — and the thought lingers: Will all this actually come together?

After weeks of arrangements and last-minute choices, excitement can mix with stress.

Locals like catering duo Lori and Heather, of Leather & Lace, know smooth gatherings are built on early, intentional planning — not luck.

Too often, people wait until the last minute, leaving crucial details and a relaxed mood harder to achieve.

Simple steps, like starting preparations early, allowing space for guests, and greeting everyone with a genuine smile, all help shape the atmosphere.

Even if things take unexpected turns, it’s the feeling of the night and those spontaneous, meaningful touches that guests will remember most.

Exciting news is on the horizon for Braselton residents and business owners.

A fresh partnership between Hello Braselton and the Klosebuy platform is set to deliver new opportunities for savings and growth right here in the community.

With Klosebuy’s user-friendly app, locals can explore nearby businesses, unlock exclusive deals, and earn rewards—making each shopping experience more rewarding and valuable.

Business owners gain powerful marketing tools and local promotional support, helping them increase visibility, attract fresh faces, and foster stronger connections with customers.

Residents no longer need to search across different sites for offers—the best promotions and personalized rewards are all in one spot.

This collaboration empowers businesses to thrive and keeps more dollars circulating locally, ensuring Braselton’s vibrant identity continues to grow.

Many Hoschton and Braselton residents still believe a “real” workout must last at least an hour.

But at Next Level Hoschton, owner Teresa is changing minds with 30-minute HIIT and strength sessions—often prompting local skepticism at first.

Braselton is gearing up for its Community Clean-Up Day on Saturday, March 28, inviting residents and businesses to help beautify streets, parks, and public areas.

More than just picking up litter, this event helps protect property values and curb appeal, while also addressing environmental issues like pollution and stormwater runoff.